6.3.1-Les enjeux de la recherche de financements

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En provenance du cours de HEC Paris

Devenir entrepreneur du changement

289 notes

HEC Paris

Devenir entrepreneur du changement

289 notes

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

À partir de la leçon

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.1-Introduction2:11

6.2.1-Votre structure au service de votre ambition2:37

6.2.2-Structure & Gouvernance : témoignage de Soufiane Iquioussen3:28

6.2.3-Structure & gouvernance : témoignage de Benoit Mounier5:23

6.3.1-Les enjeux de la recherche de financements3:48

6.3.2-Quelques modèles de financement possibles5:38

6.3.3-Les outils de financement6:01

6.3.4-Convaincre vos investisseurs4:22

6.3.5-Les outils de financement participatif ou crowdfunding5:48

Rencontrer les enseignants

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

So let's come to the lifeblood of our operation, money.

Here again, the appropriate strategy will depend

on your project and of course its economic model.

These will determine how much money you will need,

the type of financiers you will turn to and the remuneration or

benefits in kind that you will be able to offer them.

Let us come back to the example of Vitamine T, the back-to-work

scheme whose investment strategy at a key moment in the company's

history is relayed to us here by its director André Dupon.

This strategy provides a good round-up of the issues that a social

entrepreneur may face when it comes to funding.

The Vitamine T group is a major social enterprise specialising

in back-to-work schemes aimed at

men and women who are excluded from the workforce, but who

in addition to this difficulty, are also going through a number

of issues that mean they need to spend one or two years with us,

or even more, to get back on their feet, train, rebuild

a personal and professional development plan.

In the 2000s, my group experienced an extremely pivotal turning point

followed by growth that has not

subsided since, because as with classical entrepreneurs, with

social workers who founded the group,

we decided to change our model and, above all, significantly

scale up our activities

on the market and grow the number of jobs

considerably. To do so, we were prompted to raise funds from

institutional and private investors.

The funding round at the time consisted of raising

around 2 million euros to provide us with the capital

funds to finance, to pre-finance, among other things, the development

of a new area that has been hugely successful for us ever since,

that of the circular economy, the processing of waste electrical

equipment, end-of-life vehicles, and more recently

waste management for discarded furniture.

This funding round took place in an original way,

a form of wizardry that was a huge success for us because

we reached out both to private entrepreneurs to get them on board as

minority contributors to our capital, i.e. the capital funds

for our back-to-work schemes, and at the same time canvassed

community investors, principally France Active who are the

principal social financier here in France,

to raise money through debenture loans, and this critical period

in the 2000s led to us having

specific resources available to maintain our development

which is rather successful today.

As you have understood, your sources of funding will evolve

over the lifetime of your project.

You will be able to turn to traditional funding sources

available to all project leaders, or to specific finance

dedicated to companies in the social and community economy sector.

In this chapter, we will be interested in specific forms

of funding, in particular through the concept of impact investing,

introduced by Arnaud de Ménibus, founder of Entreprendre

et Plus, and founding partner in Ticket for Change, and the

concepts of patronage and sponsorship illustrated by Madeleine Ceyrac,

also from Entreprendre et Plus, with the example of Ticket for

Change, and finally the concept of crowdfounding with a testimonial

from Soufiane Iquioussen of Garages Solidaires.

In these testimonials, pay particular attention to

financiers' expectations: what is important for them,

what return they expect and how to gain their trust.

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