6.2.1-Votre structure au service de votre ambition

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En provenance du cours de HEC Paris

Devenir entrepreneur du changement

294 notes

HEC Paris

Devenir entrepreneur du changement

294 notes

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

À partir de la leçon

Gagner en impact : comment s'outiller pour implémenter son projet

A ce stade, vous avez commencé à définir votre projet, sa mission sociale, et son modèle économique. Dans ce chapitre, vous découvrirez des outils indispensables pour lancer votre projet et faire les premiers pas pour passer à l’ACTION.

6.1-Introduction2:11

6.2.1-Votre structure au service de votre ambition2:37

6.2.2-Structure & Gouvernance : témoignage de Soufiane Iquioussen3:28

6.2.3-Structure & gouvernance : témoignage de Benoit Mounier5:23

6.3.1-Les enjeux de la recherche de financements3:48

6.3.2-Quelques modèles de financement possibles5:38

6.3.3-Les outils de financement6:01

6.3.4-Convaincre vos investisseurs4:22

6.3.5-Les outils de financement participatif ou crowdfunding5:48

Rencontrer les enseignants

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

Choosing the legal structure for your organisation is an essential

step in setting up your project, and one that will determine

what you are able to do with it:

it will determine the way in which decisions are

taken within your organisation.

It will influence what funding you can hope to go for,

the tax regime that you will be subject to,

or how many profits are shared or re-invested into your project.

There are a huge range of legal structures and statuses.

Entrepreneurs of change are often creative, and set up

hybrid organisations that group various entities together

with different statuses suited to their goals.

Take a look at a representative example of the need to tailor

the type of organisation to the context with Vitamine T,

a back-to-work scheme introduced here by its director André Dupon.

For the first 10 years of its existence, the Vitamine T group

was managed using an association- based model, by activists,

volunteers, social workers, when we wanted to scale things up,

we were forced to adopt codes of practice, so to speak:

the methods, processes of any economic player,

without jeopardising or affecting our social goal as such.

So forced to change governance, the association

set up a financial and operational holding company, which itself

was turned into a limited company and went out to

look for, raise funds that an association belonging only

to itself does not have the need or ability to raise.

Therefore, your legal status will, and sometimes has to, evolve

over time and as your project grows.

Remember that is it crucial to do things in the right order.

Start by defining your project and the chosen mode of operation

then choose the form of organisation

and governance to suit your goals.

Any entrepreneur doing things the other way round risks

being left paralysed when it comes to certain strategic choices.

Start by taking a look at the testimonial of Soufiane Iquioussen:

what choice of legal status did he choose initially for Garages Solidaires?

Why did the form of organisation then evolve?

You will then hear from Benoit Mounier of Avise, who will show you

the right questions to ask to choose the legal structure

best suited to your project.

These questions are particularly important.

We suggest that you discuss them with those around you and

consult with qualified specialists

before deciding.

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