4.4.1-Améliorer son idée - Feedback et immersion terrain

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Devenir entrepreneur du changement

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HEC Paris

Devenir entrepreneur du changement

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Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

À partir de la leçon

Générer des idées : comment construire son projet à partir de sa mission sociale

Le but de cette semaine est de commencer à vous saisir de votre mission sociale, de la définir et de générer vos premières idées de projet. Pas d’inquiétude, on ne parle pas ici d’un “eurêka!”, mais de méthodes pour développer ou re-formuler vos premières idées.

4.3.1-Générer une idée à partir de la mission sociale8:03

4.3.2-Générer une idée à partir de la mission sociale - des exemples4:06

4.3.3-Introduction à la démarche Design Thinking9:38

4.4.1-Améliorer son idée - Feedback et immersion terrain4:50

4.4.2-Améliorer son idée - Adopter le bon comportement pour recevoir un bon feedback6:28

Rencontrer les enseignants

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

In the preceding videos, we saw that the social mission is a

concept that remains stable and is really the

starting point for your activities.

On the basis of this social mission, you are either currently drawing up

or have already drawn up a prototype for an idea that

answers the questions what, who for, how.

So far, I have actually concealed the fact that the first prototype

for your idea is clearly not the last.

On the basis of the initial prototype, I recommend that you seek to

gather as much constructive feedback

as possible.

Then, you will of course move on to Version 2 of your idea prototype.

This process can continue until you feel ready

to move on to the next major step.

Bear in mind that developing a good idea that does not yet exist,

and which is grounded in reality, is a

step-by-step process.

The first things to do in order to really make the most of the

feedback stage is to choose the right people to ask.

To get high quality feedback, I advise you to use the forums

of this MOOC and organise meetings or events with

other MOOC participants.

You are in the process of becoming experts in the generation of ideas

and you can support one another using the networking facilities

provided within this MOOC.

Of course, even though chapter 5 is coming up soon, you can continue

to ask for feedback and improve your idea long after

this chapter is over. On the other hand, even though you can gather

good feedback using the facilities provided by this MOOC, the golden

rule is confront the situation down on the ground.

I think that our natural reflex is to speak to family,

friends, people we know,

that we trust. This can indeed provide good feedback

but the only people that think and behave like

your beneficiaries are your beneficiaries.

It is therefore really crucial to go to the places where your

beneficiaries live to test your idea.

As you listen to Antonio Meloto and Charles-Edouard Vincent,

you will understand the value of feedback from on the ground.

Before launching Emmaüs Défi I spent two years at the head office of

Emmaüs, at Emmaüs France, working on international lobbying

missions etc, but I had never had any direct contact with

the target audiences, and so it was undoubtedly something I was

lacking, because I said to myself, I can clearly see that there are

various things that are not working today, but until I

personally confront reality,

until I go and work with people living

on the streets, etc, I will have difficulty understanding why

there are various integration schemes nowadays that are not working.

So in fact, at some point, I took the plunge and

set up Emmaüs Défi and... I really dived in

before I could swim, if you see what I mean.

I had to learn extremely quickly because it's true that

when you start a project, when you're with people

on a daily basis who are in an extremely difficult situation,

who are on edge, who are...

well, you have to learn quickly. And it was really

this confrontation with reality that enabled me to quickly understand

why there were various things

that weren't working.

Whereas on paper, when you read various projects,

mechanisms, you say, hey sure of course,

integration through housing, integration through classic economic

activities, that ought to work, why doesn't it work for these

people living on the streets. So well, when you're with them

on a day-to-day basis, when you're immersed in their reality, their environment,

you understand all of the sticking points.

But it was being on the ground and that experience... which lasted

several years, because Emmaüs Défi was built up with people

off the streets, who I took on... that I... so it's really

being rooted in reality that is key.

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