1.5.4-Le parcours d'Habiba Addi, Elmas

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En provenance du cours de HEC Paris

Devenir entrepreneur du changement

293 notes

HEC Paris

Devenir entrepreneur du changement

293 notes

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

À partir de la leçon

S’inspirer : comment chacun peut devenir entrepreneur du changement

L’objectif de ce chapitre sera de vous montrer que changer le monde, c’est possible ! Si, si, c’est vraiment possible. Et surtout, on essaiera de vous montrer, qu’en plus, c’est possible de pleins de manières différentes. Vous allez voir !

1.5.2-Le parcours d'Isabelle Hennebelle, L'Express4:09

1.5.3-Le parcours d'Antonio Meloto, Gawad Kalinga2:19

1.5.4-Le parcours d'Habiba Addi, Elmas2:23

1.5.5-Le parcours de Christian Vanizette, MakeSense5:55

1.5.6-Le parcours d'Arnault Martin, Musique Pour Tous3:28

1.5.7-Le parcours de Fabien Courteille, Plush&Play4:27

1.5.8-Le parcours de Pierre Rabhi, Mouvement Colibris7:45

Rencontrer les enseignants

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

I actually arrived in France in 2000 and so

I actually had quite a lot of difficulty learning French and so

I was quite successful in my high school and preparatory

classes, I went back to business school and actually,

while at business school, I discovered myself, discovered social entrepreneurship.

I was hired by associations, was given managerial status

after I graduated, so three years in communications

and actually at a large firm, and actually

at the end of the third year, I realised that what I was doing

lacked meaning and practical results for me,

and human contact.

And so I actually went back to my original passion for social

engagement and so I jacked it all in, went travelling, and so

I hated where I was, returned to France and actually at that point

I said to myself: "Well, I've got to do something, I've got to

start my company", and so I started up, and now, after a few

ups and downs, I've set up my company, which is an environmentally friendly

brand of ready-to-wear clothing and a Web TV channel on how to succeed.

I at least wanted to start my company, I wanted to prove that

anyone can succeed.

As so I launched an environmentally responsible brand of clothing

manufactured by employees helped by a back-to-work scheme.

So there are two back-to-work centres that manufacture the

brand, 60 people who have re-entered the job market, at least 60,

and actually as a result of that, the message that I wanted to

communicate with this clothing brand is that when

you want to do something you can, I know it's a bit simplistic

but it's really true, I didn't have any money, I had

no experience in fashion.

And so, I wanted to get that message across in a video

and so I launched the Web TV channel to go with it, so Elmas is the

clothing brand and Elmas TV is the Web TV that is bound to

inspire you and which proves that in fact, you can start a venture

at any age and it's actually very easy when you get there.

Life is too short to spend it doing something that you don't like

at it's so awesome to do a job you

love and which has meaning and actually has an impact on

other people and on the world and above all on you, I wish the

same for everybody because it's the best thing

that's ever happened to me.

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