I actually arrived in France in 2000 and so I actually had quite a lot of difficulty learning French and so I was quite successful in my high school and preparatory classes, I went back to business school and actually, while at business school, I discovered myself, discovered
social entrepreneurship. I was hired by associations, was given managerial status after I graduated, so three years in communications and actually at a large firm, and actually at the end of the third year, I realised that what I was doing lacked meaning and practical results for me, and human contact. And so I actually went back to my original passion for social engagement and so I jacked it all in, went travelling, and so I hated where I was, returned to France and actually at that point I said to myself: "Well, I've got to do something, I've got to start my company", and so I started up, and now, after a few ups and downs, I've set up my company, which is an
environmentally friendly brand of ready-to-wear clothing and a Web TV channel on
how to succeed. I at least wanted to start my company, I wanted to prove that anyone can succeed. As so I launched an environmentally responsible brand of clothing manufactured by employees helped by a back-to-work scheme. So there are two back-to-work centres that manufacture the brand, 60 people who have re-entered the job market, at least 60, and actually as a result of that, the message that I wanted to communicate with this clothing brand is that when you want to do something you can, I know it's a bit simplistic but it's really true, I didn't have any money, I had no experience in fashion. And so, I wanted to get that message across in a video and so I launched the Web TV channel to go with it, so Elmas is the clothing brand and Elmas TV is the Web TV that is bound to inspire you and which proves that in fact, you can start a venture at any age and it's actually very easy when you get there. Life is too short to spend it doing something that you don't like at it's so awesome to do a job you love and which has meaning and actually has an impact on other people and on the world and above all on you, I wish the same for everybody because it's the best thing that's ever happened to me.