1.4.1-Comment concilier social & business ?

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En provenance du cours de HEC Paris

Devenir entrepreneur du changement

293 notes

HEC Paris

Devenir entrepreneur du changement

293 notes

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

À partir de la leçon

S’inspirer : comment chacun peut devenir entrepreneur du changement

L’objectif de ce chapitre sera de vous montrer que changer le monde, c’est possible ! Si, si, c’est vraiment possible. Et surtout, on essaiera de vous montrer, qu’en plus, c’est possible de pleins de manières différentes. Vous allez voir !

1.1-Changer le monde : c'est possible !4:37

1.2.1-Un entrepreneur du changement, c'est quoi ?5:35

1.2.2-Définitions : qu'est ce qu'un entrepreneur du changement ?2:52

1.3.1-Des exemples de projets !1:06

1.3.2-L'exemple de Corentin de Gold of Bengal5:38

1.3.3-L'exemple d'Isabelle, de L'Express3:21

1.3.4-Et plein d'autres exemples2:34

1.3.5-De quels types de projets s'agit-il ?1:59

1.4.1-Comment concilier social & business ?6:01

1.4.2-La pérennité économique2:38

1.5.1-Quels sont les parcours de ces entrepreneurs du changement ?1:00

Rencontrer les enseignants

Bénédicte Faivre-Tavignot
Directrice de la Chaire “Social business / Entreprise et pauvreté”, et du "MSc in Sustainability and Social Innovation"
Frédéric Dalsace
Associate Professor
Marketing
Nathalie Lugagne
Professeur Affilié et Doyen Exécutif de la Faculté et de la recherche
Stéphane Riot
Fondateur NoveTerra
Florian Hoos
Assistant Professor
Accounting and Management Control
Aymeric Marmorat
Directeur exécutif d’Enactus France
Lise Penillard
Directrice pédagogique du Master Sustainability & Social Innovation
Ucka-Ludovic Ilolo
Chorégraphe d'entreprise, Fondateur de O' In Motion
Matthieu Dardaillon
Joséphine Bouchez
Co-fondatrice, Ticket for Change

In this MOOC, we feature entrepreneurs of change

who are on course to becoming economically viable.

In our view this is one of the three essential elements that

define an entrepreneur of change.

We will see that they portray this notion of economic

sustainability in slightly different ways.

Again, in the following videos, try to spot the different ways

of understanding the subject of economic sustainability,

distinguishing between social entrepreneurs and social intrapreneurs.

One tip: pay attention to the projects' legal status

and their sources of revenue.

So Sport dans la Ville is an association set up in 1998

to help the very youngest join the workforce through sport.

The idea is to offer young people from neighbourhoods-- a policy

of the city-- from Greater Lyon, a place for discussion

and debate around sport, but also to support them in the long term

to help them get into work.

So Sport dans la Ville is a certified community association

or "RUP", set up in 98, which now supports 3,500 young people at

25 grounds located throughout the Greater Lyon region.

Among all of the people in France with a disability,

many have these disabilities as the result of an incident during

their lives, and such disabilities impact on work when these

people do not have the academic background needed to make a

fresh start in life. So I set up Handishare, which provides an

opportunity for these people to improve their skills, employing them

on permanent contracts in a capacity of providing support to

companies in IT, telephony and digitisation.

We sell these services to companies and more than 80 per cent of

our business is based on revenue that we bring in

and 20 per cent on State aid, because we are

a government-approved disability-equipped workplace.

The Vitamine T group is a large social enterprise,

mainly established in Nord-Pas-de-Calais, whose main

impact is to enable men and women who are excluded from the

workplace and who are experiencing severe personal difficulties,

through the entrepreneurial model that we adopt,

to get support, training and work

85% of our economic model therefore relies on

selling services in the competitive marketplace,

and our company is similar to any economic agent

from that point of view. And 15% from public unemployment aid

which allows us to improve the coaching and social support

for these men and women, of whom there are now almost

3,000 in my group.

Sparknews is a social enterprise that was set up in 2012 by

Christian de Boisredon, and so it takes as its starting point

the following observation: there are a huge number of solutions around the

world that people are unaware of, and actually the more people know about

these solutions, the more easily they will spread, inspire people, [so that]

other people can join the project, create partnerships with other

institutions. And so we really want to give exposure to

these projects, actually by using conventional media which are

a fantastic means of spreading the word about all these solutions.

This is actually why we set up Impact Journalism Day and

are gathering the major media around this editorial event

and on that same day they will share a large number of solutions with

more than 100 million people-- this year-- and so in each

country they will have a different supplement on these solutions.

And with the aim of really spreading the word about the social entrepreneur

to the average reader. So it was truly conceived of

as a company. In other words, we have a business model

that was drawn up just over a year ago, we have

long-term partnerships with companies, we regularly sell

market analysis services, we have commercial offerings that

are now well off the ground, and it is really the wish of both Christian

And the team to be a company because, well, we also want to

change corporate mindsets through social entrepreneurship.

So this definition, this portrait of social intrapreneurship,

well, I recognise myself in that definition because I have led

a career as a salesperson, or rather a marketeer, in various

major... in another major company, at Michelin before

moving to Renault. And 3 years ago now, I decided to join the

company's social responsibility division where I was

involved in putting together this social entrepreneurship programme,

the Mobilise programme-- that's its name at Renault-- which is a

programme designed to provide those in dire straights,

people facing financial and social difficulties, who therefore

have trouble finding work,

with mobility solutions, but with a business mindset, at least

with a desire not to make a profit or loss but still to be

in a corporate, a business type system.

So we started the programme in 2011 and

it was officially announced in 2012.

And since then, well, we have been developing is structure, it is based around

3 components. One component of... an economic partnership,

and a very close partnership, with HEC-- so academic.

We also decided to set up community garages

and then finally an investment fund called Mobilise Invest

and we invest in socially oriented projects,

projects with a social impact centring on mobility.

And then a few months ago now we started a very promising

focus group around mobility for people at the bottom of the

pyramid in emerging nations, drawing on the

example of India.

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