Introduction from Professor Lee

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Compétences que vous apprendrez

Content Creation, Persona (User Experience), Brand Management, Content Marketing

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JT

Aug 10, 2017

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

GC

May 17, 2017

Extremely well designed, comprehensive with real life examples and scenarios. Overall, useful and engaging content that hooks the learners from the beginning and will prove beneficial.

À partir de la leçon
Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

Enseigné par

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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