[NOISE] Now let's have a look at the third cultural dimension, masculinity and femininity. In general, cultures or communities within cultures are considered masculine, men and women have very distinctive social roles, and their ability to express feelings is different. In a masculine culture on community, men are considered very assertive and ambitious in their career. And the way they behave generally within a culture. Whereas women may only be assertive or ambitious, whereas men are expected to be just because they are men. In contrast in a feminine based society or community, men and women are very similar in their social roles that they're able to take on, and their level of emotions in which they are able to express are also very similar. Both men and women are more equal, so both men and women can be caring as well. Moreover in a masculine culture or community within a culture, men are required to take on a more ambitious role as I mentioned. So they focus more on work, rather than on family. Compare that with a feminine culture. Men and women are more similar. They are able to take on more equal roles. So both men and women are equally able to focus on work and family at the same time. So in terms of emotions then, what would be the difference? Well, not surprisingly, in a masculine culture, fathers present facts, mothers present emotion. So it would be least usual for fathers to express emotions in a more masculine culture. In contrast, in a feminine culture, both mothers and fathers are able to express emotions and facts equally. So how are these masculine and feminine cultural values reflected in a workplace. Not surprisingly in a masculine oriented workplace, men are more likely to be at the top of the ladder, so they are more likely to hold the managerial positions, whereas women are more likely to hold the supporting roles. In contrast, in a feminine-based culture within the workplaces, men and women have equal opportunity to hold the managerial positions at the top.