The Importance of Measuring Your Content

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En provenance du cours de Northwestern University
Content Strategy for Professionals: Ensuring Your Content's Impact
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À partir de la leçon
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Rencontrer les enseignants

  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center

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