Course & Specialization Introduction

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4.5 (327 évaluations)

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    67,58 %
  • 4 stars
    23,85 %
  • 3 stars
    4,28 %
  • 2 stars
    1,52 %
  • 1 star
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8 juil. 2020

Gained very significant insight to the world of social media marketing and it's future. Looking forward to gaining an in-dept analysis for the same.


29 mai 2020

This course really gave me an informative and in-depth (with different sources) introduction to the digital advertising landscape

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Introduction: Display Advertising

Display advertising, the seminal form of digital advertising, is still prominent today. The following module helps students understand the related history, current trends, concepts, terminology, metrics and benchmarks.

Enseigné par

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    Chris J. Vargo

    Associate Professor

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    Harsha Gangadharbatla

    Associate Professor

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