Who is your customer? Developing customer personas

En provenance du cours de The University of Sydney
Design strategy: Design thinking for business strategy and entrepreneurship
113 notes
À partir de la leçon
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Rencontrer les enseignants

  • Eric Knight
    Eric Knight
    Associate Professor of Strategic Management and Innovation
    Discipline of Strategy, Innovation & Entrepreneurship

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