The UBank/ Swiss Re experience - market research

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4.6 (647 évaluations)
  • 5 stars
    70.78%
  • 4 stars
    23.02%
  • 3 stars
    4.79%
  • 2 stars
    0.30%
  • 1 star
    1.08%
SK
9 déc. 2020

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

NL
17 août 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

À partir de la leçon
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Enseigné par

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    Eric Knight

    Professor of Strategic Management

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