Introduction

Loading...
Visualiser le programme de cours

Compétences que vous apprendrez

Revenue Management, Forecasting, Demand Management, Asset Management

Avis

4.7 (260 évaluations)
  • 5 stars
    80%
  • 4 stars
    16%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    0%
VZ

May 03, 2020

Brendan May and Alex are great teachers. others are a bit boring

MM

May 29, 2020

Wonderful course and very useful, it will help me in my career.

À partir de la leçon
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Enseigné par

  • Peter O'Connor

    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management
  • Alex Slors

    Alex Slors

    Independent Hotel Asset Manager & Development Consultant
  • David Turnbull

    David Turnbull

    Co-Founder and CCO
  • Brendan May

    Brendan May

    COO Livabout
  • Martin Soler

    Martin Soler

    Independent Marketing Consultant
  • Lennert De Jong

    Lennert De Jong

    Commercial Director

Explorer notre catalogue

Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.