Why New Products Fail

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4.6 (30 évaluations)
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AM

May 26, 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

BM

Mar 05, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

À partir de la leçon
MODULE 1: What Makes a Great New Product

Enseigné par

  • William Qualls

    William Qualls

    Professor Emeritus of Marketing

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