This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
The Kellogg's Case
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En provenance du cours de University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-Champaign
À partir de la leçon
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
Rencontrer les enseignants
William QuallsProfessor Emeritus of Marketing
Business Administration, Gies College of Business
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