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En provenance du cours de The Pennsylvania State University

Creativity, Innovation, and Change

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The Pennsylvania State University

Creativity, Innovation, and Change

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Let’s keep making history together - over and over! In 2013 and 2014, over 200,000 people from more than 190 countries came together in this MOOC to explore creativity, innovation, and change. What did we DO? We discovered creative uniqueness through Creative Diversity. We used Intelligent Fast Failure to build innovative skills. We applied CENTER principles to drive personal change. And we implemented value creation skills to initiate lasting change. That was CIC 1.0 and CIC 2.0, and it was a BLAST! Now we’re back - and even better than before - with some new faces and fresh ideas to help you develop your creative potential, so you can enhance and transform your business, your community, and your personal life. This is CIC On-demand … we’re ready to ROCK … AND we are always open! Recommended Readings Innovate or Die - Jack Matson: http://amzn.to/14Wed0V CENTER - Darrell Velegol: http://amzn.to/17rLzXJ

À partir de la leçon

CENTER Model

In this module, you will learn about the 6 practices of the CENTER model, which stands for Character, Excellence, owNership, Tenacity, Entrepreneurship, and Relationship. Each practice will move you closer to realizing the ideas you are generating and developing using the tools you’ve learned so far! To top things off, you will design your Life Ring with a partner and take your first action steps toward projects and ideas you are passionate about.

Entrepreneurship6:29

Relationships3:17

Life Ring Assignment5:57

Rencontrer les enseignants

Dr. Kathryn W. Jablokow
Professor
Engineering Design and Mechanical Engineering
Dr. Darrell Velegol
Distinguished Professor of Chemical Engineering
Department of Chemical Engineering
Dr. Jack V. Matson
Professor Emeritus
Department of Enviromental Engineering
Elizabeth Kisenwether
Assistant Professor
Engineering Design
John Bellanti
Dr.
Dr. Armend Tahirsylaj

[BLANK_AUDIO]

Hi, I'm Darryl.

This is Jack and Catherine with me,

and we're going to be discussing ideation methods.

Catherine, if I could think of three things that

were important for ideation methods, what might they be?

>> You're talking about best practices?

>> Best practices.

>> Let me give you four.

>> Okay.

>> The first one I think would be to be open.

Be open to ideas and what I mean there is, be open not just to the ideas that come

most naturally to you, but focus and make sure you're

open to ideas that maybe aren't so natural to you.

>> Unfamiliar ideas.

>> Unfamiliar, so.

If you are a more structured thinker, then make

sure you're staying open to the more tangential ideas.

If you're a more tangential thinker, make sure you're staying

open to the more structured ideas, so it goes all directions.

Second, I would say, is to understand the problem and this comes in two ways.

First of all, understand what kind of problem

you're studying, what kinds of solutions you need.

So if I'm trying to solve a problem for a five year

old, I probably won't go looking

for solutions from a particle physicist someplace.

>> So you want something appropriate to the level of the problem.

>> Something appropriate, exactly.

And then I also want to keep track of where I am in the problem solving process.

So, am I at the beginning, where normally the

solutions I'm looking for are more conceptual, maybe more general.

>> Divergent.

>> Yeah, then towards the end, I may be looking for something more specific.

So, let's say I'm designing something.

Maybe I'm designing something new for, for my pet dog.

And so, at the beginning, I may be thinking about idea

generation for, what are all the kinds of things that dogs do?

What are the kinds of things that, that involve dogs?

But by the time I get to the end, now I

may be generating ideas for, how do I actually produce something?

Maybe make it or manufacture it.

So.

>> Yeah, the specifics.

>> The specifics.

So know where you are in the process.

The third best practice has to do with, has to do with tools.

Jack, do you have a hammer at your house?

>> Yes.

>> What do you use it for?

>> Nails.

>> Nails.

Okay, do you ever use it for tying your shoes?

>> No.

>> Do you ever use it for combing your hair?

>> Hopefully never.

>> [LAUGH].

>> So, so you, you only use that hammer for certain things?

>> Correct.

>> And I'm guessing that you have a, a toolbox with other tools in it as well.

Screwdrivers and things, and each tool has its purpose,

and so idea generation techniques are the same way.

Some of those techniques are designed

to give us more, perhaps, revolutionary ideas.

Ideas that.

>> Yeah.

>> Versus evolutionary techniques.

>> Versus, exactly.

>> Yeah.

>> And I want to make sure that I'm using the

right technique for the kind of idea I want, right?

So I need, just like my toolbox in

my garage, I want to have a toolbox of techniques.

>> Yeah.

>> And I want to make sure it's full of all different kinds.

Not just the ones that I like and I think

they're fun, but the ones that maybe I don't like.

Maybe I don't think they're so much fun, but they need to

be there, because they need to be there for doing a particular job.

And so you know, sometimes people ask me,

well how do I know which technique does what?

>> Right.

>> And the answer to that is the same answer to an,

to an old joke about a concert hall in New York City.

You, you probably know this one.

How do you get to Carnegie Hall?

>> That one I know.

Practice, practice, practice.

>> Exactly, and it's.

>> So you practice the technique.

>> You practice the techniques because you want to get a sense of, well

gosh, when I use this technique, what kind of ideas do I get?

>> Right.

>> And when I use that technique, do I get something different or do I get the same?

>> So when you're practicing these ideas, but

let's say you don't have much experience with it.

How do I get to Carnegie Hall if I don't

necessarily know what to practice or I don't have much skill?

>> Let's ask Jack, how would you get to Carnegie Hall?

>> I'd take the back door, maybe one of them's open.

[LAUGH].

>> So you would aim for luck, could you expand on that a bit?

>> Yes, luck, serendipity.

Let me give you an example.

When I was young and casting about for a career, I tried chemical

engineering, it didn't work, I tried the law, it didn't work either, and

so I decided to look for a spiritual answer, and so I joined

a commune, a vegetarian commune, and my job was to weed the garden.

So I'm out there every morning.

>> I've done that once or twice in my life.

>> Weeding the garden, in the dirt, and one morning I'm there

and idea coursed through my head, this dirt needs to be clean

and pure to produce the vegetables and that's my career.

>> So how did that, you said it's your

career, how did that idea translate to your career?

What did you do next?

>> I went back to school.

Got educated in Environmental Engineering.

Master's, Ph.D.

Became an Environmental Engineering Professor, and my whole career has

been to teach students how to keep the air, land, the soil, the water pure.

And it all came from that idea.

>> So in that case, you were able to start from a somewhat menial task and expand

it into where you were going to go to

school and get your PhD and eventually your career.

It was a string of luck.

But this is, of course, on creativity.

How do we master that luck?

How do we control that luck?

What are the barriers?

>> Well the barriers are we tend to be focused, rather than what

I'll call mindful, the Buddhist concept of

mindfulness and be aware of our surroundings.

>> Yeah.

>> And be aware at anytime that ideas.

>> Something might happen.

>> And thoughts, something may happen and to grab those and go with them.

>> Yeah.

And I, I hear what you're saying about these menial tasks.

I know I get the same thing that happens when I'm driving a

car, or when I'm showering, or, you

know, different people have different times when.

>> I wash the floor.

>> You wash the floor.

So we have these times when we're doing menial tasks perhaps,

and the ideas descend upon us, and the key is to

really be aware during those times and, and we can make

our own luck by getting involved with any number of things.

Whether it's driving or some people go for a run, some people join a club, maybe

a Rotary Club or a Kiwanis Club or

some people will join a group with their church.

So there are different ways to get involved

and to master the luck, so to speak.

>> Mm-hm.

>> Well stated.

That concludes our Ideation Methods lesson.

Thank you for joining us.

See you next time.

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