Outsourcing vs. In-House Creation

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4.6 (218 évaluations)
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YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

DA

Mar 13, 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

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Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Enseigné par

  • Candy Lee

    Candy Lee

    Professor
  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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