In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
Introduction
Loading...
En provenance du cours de Ludwig-Maximilians-Universität München (LMU)
Competitive Strategy
Ludwig-Maximilians-Universität München (LMU)
Cours 1 sur 4 dans Specialization Competitive Strategy and Organization Design
À partir de la leçon
Designing Products Wisely
In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product design and pricing – and discuss the problems related to being stuck between these strategies.
Rencontrer les enseignants
Tobias KretschmerProfessor
Institute for Strategy, Technology and Organization
Explorer notre catalogue
Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.
Coursera propose un accès universel à la meilleure formation au monde,
en partenariat avec des universités et des organisations du plus haut niveau, pour proposer des cours en ligne.
© 2018 Coursera Inc. Tous droits réservés.
