What is Public Relations

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En provenance du cours de National Research University Higher School of Economics
Communication theory: bridging academia and practice
1 note
National Research University Higher School of Economics
1 note
À partir de la leçon
Theories of PR
This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.

Rencontrer les enseignants

  • Olga Solovyeva
    Olga Solovyeva
    Lecturer
    Integrated Communications Department, Faculty of Communication, Media and Design
  • Maria Mordvinova
    Maria Mordvinova
    Head of BA Program in PR and Advertising
    Integrated Communications Department, Faculty of Communication, Media and Design

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