Course Introduction

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En provenance du cours de IE Business School
Channel Management and Retailing
276 notes
IE Business School
276 notes
Cours 3 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

Rencontrer les enseignants

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing

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