Internationalization process in detail

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Compétences que vous apprendrez

Problem Solving, big picture perspective, Effective Communication, imagination and creativity, Critical Thinking

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Internationalization strategies

Welcome! In this module you will learn about how multilatinas’ domestic success leverages their internationalization process and conditions three key decisions regarding their internationalization strategies: market selection, speed, and entry modes.

Enseigné par

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    Juana García

    Associate Professor

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    Veneta Andonova

    Associate Professor

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