2.5 What are brand values and why do you need them?

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En provenance du cours de IE Business School
Brand and Product Management
778 notes
IE Business School
778 notes
Cours 1 sur 5 dans Specialization Marketing Mix Implementation
À partir de la leçon
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Rencontrer les enseignants

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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