1.0 Introduction to the course.

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Visualiser le programme de cours

Compétences que vous apprendrez

Brand Architecture, Product Management, Brand Management, Brand Engagement

Avis

4.7 (1,664 évaluations)
  • 5 stars
    73.07%
  • 4 stars
    22.05%
  • 3 stars
    3.72%
  • 2 stars
    0.66%
  • 1 star
    0.48%
JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

À partir de la leçon
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Enseigné par

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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