1.0 Introduction to the course.

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Visualiser le programme de cours

Compétences que vous apprendrez

Brand Architecture, Product Management, Brand Management, Brand Engagement

Avis

4.7 (1,107 évaluations)
  • 5 stars
    803 ratings
  • 4 stars
    245 ratings
  • 3 stars
    47 ratings
  • 2 stars
    7 ratings
  • 1 star
    5 ratings
J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

EE

Jul 17, 2017

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

À partir de la leçon
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Enseigné par

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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