2.4 Customer Value and Value Proposition

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En provenance du cours de Università Bocconi
Arts and Heritage Management
281 notes
Università Bocconi
281 notes
À partir de la leçon
HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

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  • Andrea Rurale
    Andrea Rurale
    Director
    Master in Arts Management and Administration (MAMA)

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