(2) 产品中心化方法的缺陷 (9:49)

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From the course by University of Pennsylvania
市场营销概论 (中文版)
106 ratings
University of Pennsylvania

市场营销概论 (中文版)

106 ratings
Course 1 of 5 in the Specialization 商务基础 (中文版)
From the lesson
(第 2 周)客户中心化:产品中心化思想的局限性;客户中心化的机会和挑战
课程第2模块由Peter Fader教授授课,他会主要介绍与以客户为中心相关的概念。当前市场要求我们对客户行为做出快速反应,因此我们必须懂得如何关注正确的客户,从而获得战略优势。接下来几周内容将介绍以客户为中心的基础知识。如果您希望进一步了解Fader教授针对以客户为中心的观点,您可以关注他的Twitter账号(@faderp)。他常常会在Twitter上分享相关看法和读物。

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing
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