(6) 体验式品牌塑造 (13:24)

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From the course by University of Pennsylvania
市场营销概论 (中文版)
106 ratings
University of Pennsylvania

市场营销概论 (中文版)

106 ratings
Course 1 of 5 in the Specialization 商务基础 (中文版)
From the lesson
(第 1 周)品牌塑造:市场营销战略和品牌定位
Kahn 教授将在本课程中讲授两个与品牌有关的模块,他首先将像我们介绍第一个模块:市场策略和品牌定位。如果您希望浏览本课程基本情况,请阅读下方的课程大纲。或者阅读课程页面获得额外信息。此外,我们希望您积极参与论坛讨论,因为您的参与将提升课程的整体学习体验!

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing
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