The Golden Age of Marketing

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From the course by University of Pennsylvania
Customer Analytics
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University of Pennsylvania

Customer Analytics

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Course 1 of 5 in the Specialization Business Analytics
From the lesson
Application/Case Studies

Meet the Instructors

  • Eric Bradlow
    Eric Bradlow
    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • Raghu Iyengar
    Raghu Iyengar
    Associate Professor of Marketing
    The Wharton School
  • Ron Berman
    Ron Berman
    Assistant Professor of Marketing
    The Wharton School