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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,113 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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376 - 400 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Ratan D K

Jun 8, 2017

Very helpful and innovative course and indeed a charming professor who helped us to understand the nuances of crafting contagious content. Thanks a lot

By Zoya A

Aug 30, 2021

Learned so much duing this course! I loved tthe different examples that were presented during the course as well to better explain the points made :)

By Tang S C

Jul 19, 2020

Prof Berger demonstrated his marketing strategies very well throughout the course. Concepts made simple and credible examples to back his explanation!

By Sutheshna M

Jul 11, 2020

Very insightful. I'm glad I took this course because it definitely gave me some ideas for ideas I'd want to pitch in future jobs or in job interviews!

By Divya T

Apr 13, 2020

Prof Berger's contents were Contagious like the course itself! Loved this small yet efficient session that covered most contents under Viral Maketing.

By Salvador A

Jul 7, 2017

Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

By Kelly V

Jun 3, 2017

Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

By Kostas K

Apr 8, 2017

Really enjoyable and tons of interesting stuff to learn and adopt to your career. Even on your everyday understanding of how people think and connect.

By V. S

Dec 6, 2022

Very informative and insightful - and super engaging - course. The stories and examples provided are fantastic and the concepts are explained simply.

By Svetlana B

May 17, 2016

Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards

Svetlana

By Eduardo S

Feb 16, 2021

Great, great content! Jonah knows how to teach as few. I'm felt very comfortable with his rhythm and I'm very satisfied with the entire course. Tks!

By shafiq m

May 22, 2020

A detailed theoretical approach to observing social media influence in our daily life and we can play the same role in creating contagious contents

By Wankaew

May 11, 2020

I learned lots of new and interesting stuff which can be apply in real life. Thanks to the professor for such a fun and easily to understand course.

By Agustín L

Jul 17, 2017

Loved it! The speaker is a great teacher. The use of videos and visual examples really helped me to grasp the terminologies and ideas of the course.

By Noemi M F

Dec 26, 2016

If you want to know something about viral marketing in a compact and quick way, this is probably the best course on offer. It will get you thinking.

By Irma R

Dec 22, 2015

This course seems maybe a little too simple for me, but it contains many useful ideas, and the lecturer's presentation was absolutely great. Thanks!

By Alexander I

May 26, 2019

Помогло в жизни сильно. прошел больше года назад, но заметил как по-другому стал воспринимать происходящее вокруг (реклама, социальные сети и т.д.)

By Rich

Dec 29, 2016

Great course and very easy to understand. I really enjoyed the course session and all the video that was used especially the "Panda ad". Great job!

By Apple D I

May 31, 2021

Aside from the topics are interesting, the professor is also so engaging that you do not want to skip any videos, and you want to ace the quizzes.

By Andrey B

Apr 9, 2020

Mr. Jonah Berger is one of the best professors I ever had! He is terrific and the lessons are very exciting!

Thank you very much for the knowledge!

By Kerry C

Mar 5, 2019

Haven't finished this course yet but it is already meeting all my expectations! I'm learning a lot and the content is focused,engaging and useful.

By Josiah M

May 23, 2017

After reading dozens of books and taking way too many courses, I found something that actually teaches principles rather than techniques! Amazing!

By Joy P

Sep 12, 2022

This course is beneficial and very beginner friendly. I learned a lot of new things and every point is well-tackled. Thank you Professor Berger.

By viki k

Apr 14, 2017

great course for anyone who wishes to get an insight into the real social media and marketing network and fabric. enjoyed the course thoroughly.

By Ejirika P

May 31, 2016

Very interesting course, it gives you a deeper perspective as to how to craft a potentially viral content and the science to how things go viral