Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
par Anthony L•
Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.
par Svyatoslav A•
Nice manner of presentation, very clear, well designed without info overloading.
A lot of examples make it easier to remember the mail topics.
Thank you very much for this course!
par Khanyisani K•
This course was amazing. It was well delivered, engaging and mostly it made me learn about the psychological aspect of marketing that I wouldn't otherwise have known had I not taken this course.
par Isabel M•
Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.
par B M S M•
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
par Vidya K•
The course was interesting as in my opinion it not only touched on marketing but also social psychology. In addition all the material was presented fairly well with an ample amount of examples.
par Vineet N G•
I loved this course as it provided insight into crafting Contagious Content.
"Only 7% of word of mouth is online" was a revelation. Thank You, Prof. Berger & Coursera, for offering this course.
par Dhruv P P•
Amazing course taught with great examples. Associate Prof. Jonah is an awesome tutor. Thank you for teaching me in such a great way. Great experience to learn from this resource. Really Happy.
par Mirna O•
Very simple but insightful course! The videos were of high quality, the professor communicated very well the subject, and I like the homework load that wasn't that much so I can stay focused.
par Nickle L•
The tips and principles that I learned from this course is priceless. I can't wait to apply them to my business. Thanks very much professor. I also consider to buy the book for my references.
par Gehad M•
This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.
I'm still in the middle of the way and yet many thoughts and ideas have changed and improved in the marketing field as I'm working on my own project, it worths enrolling, thank you so much!!
par David B G•
Excellent course. Professor Jonah Berger really has mastery in helping the student to learn significantly; I like the way he teaches, he’s an expert in his area. Couldn’t be more satisfied!
par Susanne S•
The course helped me to get a great overview of the scientific background for Viral Marketing and key factors to keep in mind when building a now marketing strategy for a product oder idea.
par Lau J H•
As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!
par Sameer G•
One of the most thought provoking and insight giving course in have completed. It is going to help me in my future life abundantly. Jonah Berger is a genius. very happy with the learnings.
Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.
par Jon G•
I thoroughly enjoyed Viral Marketing and How to Craft Contagious Content! Jonah Berger does a fantastic job. I look forward to reading his book The Catalyst - How to Change Anyone’s Mind.
par Asma A•
great course! easy to understand and easy to complete! Not to mention, the course videos itself are very engaging and well crafted. Thanks for making it available online and free of cost!
This course is very useful for marketers and advertisers , because craft customers content is the first stage for sales, viral marketing will help firm got many customers in a short time.
par Dipra J•
The whole course was very interesting and helped me to learn new startegies. I really liked the way Mr. Jonah explained a topic seamlessly and used examples to make it clear. Thank you!
par Anna S R•
Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.
par Anna A•
Fantastic course!!!! Thank you so much!!!
I started it because of natural curiosity, but I found so many useful tips for my job!!!!! It's incredible!!!!
Brief, informative and gripping!
par Jeevan L•
Extremely thankful to Coursera and Professor Jonah Berger for such informative content. I will be revisiting the videos, gonna be very useful for myself and my students. Big thanks.
par Vladislav T•
I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books