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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1526 - 1550 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By sudipto a

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Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

By gangotri

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Jul 3, 2017

Well prepared course, with clear descriptions and examples used.

By JOHN Q

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Mar 16, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

By Abhijeet S

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Jan 22, 2016

The human physiology revealed in this course is truly amazing .

By Rick K

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Sep 10, 2020

This is a good one. I got a couple of the books it suggested.

By Ariana S

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Apr 11, 2019

A very insightful course which outlines key marketing skills.

By Jhenil P

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May 14, 2020

It was very interesting, very philosophical and practical.

By Deleted A

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May 29, 2017

It was great! Got to learn a different side to marketing

By vinamr r

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Jan 20, 2022

Indepth knowledge of the professor & also apt examples

By maisara a

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Oct 16, 2022

it is a nice course, but the instractor speaks fast

By John B

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Mar 10, 2021

wish there was more in-depth coverage, longer course

By Jason S

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Mar 20, 2018

Good, but I was hoping for something more rigorous.

By Sahil B

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Oct 25, 2017

Great course.Really loved the content and examples.

By Eugenia V

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Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

By Basmala H

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Nov 21, 2022

It was really helpful and I learnt a lot of things

By Rahat K

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Jun 9, 2016

Very informative, interactive, Helpful. Loving it

By Wong C H H

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Apr 28, 2020

Very practical insights into the subject matter.

By Obafemi A

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Sep 13, 2020

The courde content is really reach and helpful.

By Soufiane O

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Feb 14, 2021

Week 1 and 2 were very informative. Thank you!

By Khushi B

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Sep 10, 2020

great course and very helpful. short and crisp

By Mehdi Z

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Feb 3, 2017

Very good Primer, but need to get more indepth

By Emmanuel C

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Nov 7, 2016

Excellent content, I wish it had more material

By Myra E

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Nov 13, 2017

Informative and taught in an engaging manner!

By Nnenna E

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May 14, 2020

this is great course, thank you coursera.

By Jake W

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Mar 23, 2016

this has been an interesting eye opener :)