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Retour à Viral Marketing and How to Craft Contagious Content

Avis et commentaires pour d'étudiants pour Viral Marketing and How to Craft Contagious Content par Université de Pennsylvanie

4,212 évaluations
1,404 avis

À propos du cours

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Meilleurs avis

25 juil. 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

4 avr. 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1351 - 1375 sur 1,382 Avis pour Viral Marketing and How to Craft Contagious Content

par pm

5 févr. 2019

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

par Jose F A

31 mars 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

par Joan C

11 oct. 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

par Nella A

12 nov. 2017

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

par Elias

10 avr. 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

par Adriana A J

23 janv. 2018

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

par Cristian T

26 juin 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

par Katarina

28 déc. 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

par Vincent A G L

4 mai 2020

The foundations may still hold true but the references are really outdated.

par Prashant C

23 août 2017

It's good course to know abouts basics of crafting contagious content..

par Nishant C

8 août 2017

I would have liked more examples and ways to apply these learnings.

par Dissara U

7 juin 2020

Good for watching, but need more exercise.


29 juin 2020

Content was good but not very helpful.

par Soledad G

17 déc. 2015

It's quite entertaining.

par Guneet K

8 juin 2020

Very Basic Information.

par Tushar V

18 juin 2017

averagely interesting

par abbas

26 mars 2017

big like

par Sara s

29 août 2018


par Shane V

6 mai 2020

This course is titled "How to Craft Contagious Content," but it, at no point, asks that you practice doing so. Instead, it is a (short) series of videos followed by quizzes that I could have passed without ever watching said videos. Anyone looking to employ a content producer of any kind will want to see that you have experience doing so, and I thought this course would provide an opportunity to craft content and receive feedback on it. I do not think this course is worth the money.

par Anum A

13 avr. 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

par Stephanie F

7 avr. 2020

Requiring payment, especially such a high payment, to take the quizzes for such a simple class is ridiculous.

par Marina Z

14 janv. 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

par Carina H

7 mai 2020

Expected more. Nothing new, if you already had some ties into marketing.

par Aamir S

2 août 2020

If you read his book that's enough nothing new then.

par Микита М

26 août 2017

Small amount of information, which