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Retour à Viral Marketing and How to Craft Contagious Content

Avis et commentaires pour d'étudiants pour Viral Marketing and How to Craft Contagious Content par Université de Pennsylvanie

4.7
étoiles
4,150 évaluations
1,378 avis

À propos du cours

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Meilleurs avis

NR
25 juil. 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC
20 déc. 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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226 - 250 sur 1,357 Avis pour Viral Marketing and How to Craft Contagious Content

par Vladislav T

14 juin 2016

I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books

par Itika V

5 juin 2020

Professor Berger was really illustrative, all the examples he gave during the lecture not only helped to understand the ideas completely but also made the lectures super interesting.

par CHANDRAKETAN S

2 mai 2017

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

par claudine l c m

14 nov. 2020

It was nice having this short term course finished now.How I love it.however, could I get a certificate out from this course? I mean a free one?Well anyway, thanks so much for this.

par Kunga S

15 mai 2018

It is an amazing course. Simple yet explains quite a lot about marketing through effective examples.

A must to learn course for everyone and at any level , beginner or intermediate.

par Lokesh M

6 août 2017

This is the best marketing information course ever I've seen... Amazing insights into the Science behind the Hit or Flop of the product or campaign... Thank you so much Professor...

par Anurag W

26 oct. 2020

This course helped me alot! Professor Jonah opened up a new ways to look at content creation. His example based and simple to understand course Is sure to help anyone who enrolls!

par Mugdha B

5 févr. 2017

It was a very helpful course. Mr. Berger was exceptional with his examples and explanation. His book is exemplary. I find use of his concepts in my daily business conduct. Thanks!

par Marie-Laure L

16 mai 2020

It’s an interesting and fun course if marketing and content creation are applicable to your career. I took this class while unemployed and it was such a breeze. Highly recommend!

par James H

31 août 2019

The course teach me lots of stratagies and methods that make me get to know about how the contagious marketing skills are crafted. It is really helpful to my future developement.

par Idan L

22 sept. 2017

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

par Shubham J

19 août 2016

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!

par Carlos A

18 mai 2020

It's very fun to watch with some brilliant Ad examples. It's only too expensive for me to buy a certificate (87€ for a 4 hour course isn't worth it). Anyways, loved the course !

par Mah

14 sept. 2020

It was a great course.

Would you please let me know when you will send my certificate?

Thank you very much,

Seyedeh Fatemeh Mostafvai Shirazi

PhD in Tourism Business and Marketing

par Mike H

9 févr. 2018

Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product

par Michelle M

17 mars 2017

The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.

par Anna V

26 janv. 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

par Marta M B C T d V

31 mai 2020

This course is really useful, because it starts by giving a general idea about Viral Marketing and then, It describes each topic and helps to better understand the phenomenom.

par S D F

3 mai 2020

I loved learning new things about how to make ideas stick and opened my eyes to how I can best use my network and leverage my ideas moving forward. Definitely would recommend.

par Hermano H C d S

6 janv. 2021

An amazing experience, Jonah gave me so much insights about selling make things viral, those who like the psychology way or even selling job must join the course, it's worth.

par Kabir P

4 janv. 2021

Loved it. Clear, educational, and to the point. I now use this information to enhance my social media influence to spread the word of responsible spearfishing! @kabzfreediver

par Maurizio M

11 avr. 2020

Why some things are popular is not random, it´s a science, a science that is explained here. Incredible Course, learned a lot from it and will now apply it in my businesses!

par Taylor A R

23 juin 2020

Prof. Berger is an engaging professor. The case studies helped solidify & better understand the concepts. Even if you have a marketing background, this is a great refresher.

par Paresh B

4 mars 2016

The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.

Thank you Coursera for making this course available to us.

par Kevin R

22 avr. 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace