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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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326 - 350 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Wandile M

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Jan 2, 2020

The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.

By Садыков Ч З

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Nov 7, 2018

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

By Clemdon B (

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Jul 19, 2017

It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.

By Robert A C

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Nov 25, 2020

Very useful and can help people work better on their personal and professional strategies for promoting themselves or their business. Easy going course with great value.

By Jeremiah N

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Aug 21, 2020

My first course on Coursera and there was a lot of valuable information within each lesson. The presenter was awesome and the content was very relative and entertaining.

By Kathleen K

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Jun 3, 2020

Professor Berger and this Viral Marketing course are amazing! I learned so much that will help me while finishing undergrad, as well as help me as I move into my career!

By Liz R

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Sep 7, 2018

I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.

By Keith D

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Feb 6, 2017

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

By West D

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Jul 21, 2020

This course is absolutely amazing. Very very concise and easy to understand that came with powerful content. I learned a lot about the science behind "viral" marketing!

By Ritika S

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Jul 3, 2020

It is awesome! For anyone who is new to marketing as a subject, this is just the right course for you with an amazing Professor who has abundant knowledge in the field!

By Eunice N

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Aug 19, 2021

Am grateful for the opportunity. Thank you to Professor Jonah Berger and Wharton University Pennsylvania. It was fun and exciting and a very great learning experience.

By aris d

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Oct 27, 2016

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

By Dibyendu C

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Jul 31, 2020

Really Great Session. Appreciate you for allowing me for this course. I'm sure the inputs will be useful and flows to the Entrepreneurs whom I teach in India. Regards

By Nada A A

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Apr 15, 2020

This course is very informative and very interesting. it is very helpful, whether you are trying to come up with messages to promote a person, a product or a service.

By Ganna P

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Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

By Esteban R

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Sep 8, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

By Boules N L

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Jun 15, 2017

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

By Chiheb C

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Aug 3, 2019

I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)

By James

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Dec 22, 2015

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

By HARITA R

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Jan 21, 2023

Learnt a ton from this course! The first & last week was especially informative! Hope to put all of it in practice now! Thank you so much for creating this course!

By Sophia H

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Jun 28, 2022

It‘'s really a useful course that helps me understand the basic social marketing philosophy and the strategies that I could apply in the future work. Thanks a lot!

By Nataliia

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Feb 17, 2021

Very useful course if you work in the field of advertisement and marketing. Simple and understandable examples, interesting and engaging lessons. Highly recommend!

By Rhea C

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Sep 1, 2023

I commend how the subject matter was explained for it was so easy to comprehend. I also like the video cases samples included in this course. Thank you very much!

By Evgeniia E

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Mar 29, 2021

Thank you! The course is very useful, informative and even entertaining. Look forward to applying many ideas from the course at my work and in my life. Recommend.

By l c

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Nov 1, 2017

Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))