This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
Ce cours fait partie de la Spécialisation UI / UX Design
Web Design: Strategy and Information Architecture
Offert par
À propos de ce cours
66,316 consultations récentes
Compétences que vous acquerrez
Adobe IllustratorAdobe IndesignTreejack
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 3 sur 4 dans le
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire
Approx. 21 heures pour terminer
Recommandé : 4 weeks of study, 2-5 hours/week
Anglais
Sous-titres : Anglais
Programme du cours : ce que vous apprendrez dans ce cours
21 minutes pour terminer
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
21 minutes pour terminer
1 vidéo (Total 3 min), 8 lectures
1 vidéo
Course Introduction3 min
8 lectures
About this course2 min
About the assignments3 min
Required tools2 min
Forum Guidelines2 min
Requesting Peer Reviews2 min
Academic Integrity2 min
Extended free trial offer from Optimal Workshop2 min
About CalArts and the Program in Graphic Design3 min
2 heures pour terminer
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
2 heures pour terminer
9 vidéos (Total 39 min), 5 lectures, 2 quiz
9 vidéos
Defining the term "user experience"4 min
User-centric design3 min
What could possibly go wrong?4 min
The UX Phases (part 1)4 min
The UX Phases (part 2)3 min
Waterfall vs. Agile4 min
Web vs. App7 min
Project Ideas: Alyson and Bradley5 min
5 lectures
Job Titles in the Web Industry7 min
About Web vs. App optional quiz1 min
Project Brief5 min
Try it yourself: Research existing restaurants15 min
A Final Thought for the Week1 min
1 exercice pour s'entraîner
Web vs. App20 min
4 heures pour terminer
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
4 heures pour terminer
8 vidéos (Total 90 min), 5 lectures, 1 quiz
8 vidéos
User Research2 min
Inspiration4 min
Analytics5 min
User Needs and Client Needs7 min
Target Audience7 min
Strategy: Alyson and Bradley16 min
Interview with Craig Cooke: Determining success45 min
5 lectures
Inspirational Websites20 min
Try it yourself: User research methods15 min
Example User and Client Needs: Pasadena Conservatory2 min
User Personas10 min
A Final Thought for the Week1 min
3 heures pour terminer
What is in and What is Out: Outlining Scope
3 heures pour terminer
6 vidéos (Total 65 min), 2 lectures, 1 quiz
6 vidéos
Introduction to Outline of Scope3 min
Content and Functionality8 min
Outline of Scope Example4 min
Scope: Alyson and Bradley16 min
Interview with Melissa Kuo30 min
2 lectures
Try it yourself: Sorting content and functionality requirements10 min
A Final Thought for the Week1 min
4 heures pour terminer
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
4 heures pour terminer
10 vidéos (Total 43 min), 5 lectures, 1 quiz
10 vidéos
Introduction to Sitemaps2 min
Information Architecture1 min
Sitemap Concerns8 min
Sitemapping: an annotated process5 min
Sitemap Elements3 min
Sitemap Example2 min
Treejack Introduction3 min
Treejack Analysis5 min
Sitemap: Alyson and Bradley10 min
5 lectures
My Stuff or Your Stuff?5 min
Try it Yourself: Test your sitemap using Treejack30 min
Other UX tools from Optimal Workshop5 min
Next Steps2 min
A Final Thought for the Week1 min
Avis
4.8
Meilleurs avis pour WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE
par SSJul 27, 2019
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
par SWApr 17, 2019
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
par MHOct 14, 2019
A very well designed and thought-out course!\n\nI have completed the previous 2 in the specialization so far, but this one was the best of the 3 courses I have completed so far!
par PBOct 30, 2019
Even better than the first two courses of this specialisation. The interaction with the students who were actually working on it was really helpful.
par EWFeb 7, 2019
Jasper is a good teacher and has clearly put a lot of time and effort into this course. It gives a sound theoretical understanding into UI and UX.
par AFNov 28, 2019
Great course! Great instructor! I enjoyed every bit of it as it was well broken down for easy comprehension! Thank you so much for the knowledge!
par NGDec 21, 2019
I really love it! I enjoy the way CALARTS teaches its students, it gives you all the information theoretical and practical in an enjoyable way!
par VDDec 21, 2018
The course has good information but I find it to be too simple, the assignments were pretty basic, expected more complexity.
par CGApr 2, 2020
Roman is an incredibly articulate instructor that really knows how to explain complex topics so they can be easily grasped.
par MGJan 7, 2019
Really great course for beginning designers. The video sessions with 'live' students are particularly valuable.
par LMAug 18, 2019
Excellent Course! Love the real life bonus videos each week with corporate interviews. Great advice from them!
par SKNov 3, 2019
Outstanding it is and I have had a lot of experiences which were really undiscovered. I appreciate it greatly.
Offert par
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
À propos du Spécialisation UI / UX Design
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
Quelle est la politique de remboursement ?
Une aide financière est-elle possible ?
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.
