Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE
In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are:
• The notion of quality for food and agricultural products and consumer value.
• How to conduct market research in this field.
• Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector.
• How sustainability can be used as a competitive advantage through corporate social responsibility.
• The role and different types of industrial standards.
• The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector.
This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains.
À partir de la leçon
Module 4: Asymmetric Information about Quality
In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities.