This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
par Maxim K•
Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!
par Apurv A•
I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts
par Maleah M•
Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.
par SOUMYA S•
It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.
par Stuti S•
It was the best experience of studying online. learning about Marketing Analytics was beneficial.
I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.
par dio H•
This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b
par Khushi T•
A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.
par ATSAWADET R•
It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.
par Charchit S•
Hi Team Coursera!
This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.
par Sandeep K•
Good course for beginners and nice way to explain the fundamentals by Mentor.
Thanks to team cursera for their valuable inputs.
Big thanks for our mentor as their videos helps me catalyst in learning new concepts.
par Shashank B•
Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera
par yepin S•
This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.
I really like this professor, he made it easy to understand every single difficult points.
That's really awesome!
par SRIDHAR K•
A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.
par Mehdi A•
that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.
par Hitesh G•
This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.
par TEJAS P•
Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.
par Chandra M•
Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.
par Aizat B M J•
A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.
par Akshat A•
The course is very good, help me understand many new things.
Raj sir is fantastic and explained the things smoothly with very good examples
thank you so much for giving me this opportunity to learn from you.
par Siddharth S•
It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you
par Jorge P•
Informative, entertaining, and well laid out course on the basics of marketing analytics and how to apply them in the real world to optimize resource allocation. Enjoyed it and learned a lot. Recommended!
par Divya J•
This course has taught me something which I have been always wondering why happened. The experience was great. Thank you, sir, Thank you to all whoever had put their efforts and made this course happen.
par Sanjeev K•
It was a fabulous course. I have learned a lot from this course. The trainer Mr. Rajkumar Venkatesan is beyond my expectations. He is so good. Thank you very much for making this course available to me.
par Belouche O•
Great course, i recomand it to everyone that have passion to learn marketing analytics, thanx Mr Raj & Darden School of Business for this amazing course, like Raj say now it's time to take vegetables XD