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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,134 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1751 - 1760 sur 1,760 Avis pour Analyse marketing

par Eugene S

17 juin 2018

too basic n theoretical, unnecessary jokes

par Mahdi T C

22 juin 2018

This course is much more difficult


4 nov. 2020

Aun no recibo la certificación

par nyinyizaw

31 juil. 2016

A little be difficult for me.

par bouthayna m

7 déc. 2018

pourquoi les quiz sont payés

par Kanhaiya P

24 juin 2020

course is too advanve


par Thierry L

6 oct. 2020

Cannot unsubscribe !

par Suyash P

6 mars 2018


par Serina

24 oct. 2020


par katty t

16 janv. 2021