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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

4.7
étoiles
6,008 évaluations
1,721 avis

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis

SW
7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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126 - 150 sur 1,719 Avis pour Analyse marketing

par Zhameli K

10 févr. 2021

One of the best courses that I had. The beauty of this course, that it gives you real knowledges you can apply. Within five weeks I got to know a lot of interesting and insightful information. My highlights are Brand value and Customer lifetime value calculations and analysis.

par Kendra O

9 mai 2021

Rajkumar is an excellent teacher who makes the material easy to understand and fun to learn. He gives real-world examples to show how the tools of this course work in the real world and how to make evidence-based marketing decisions. He's entertaining and a joy to learn from!

par Pradeep L

8 avr. 2020

Loved the course. The fact that the entire marketing was explained in a nutshell was the USP of this course. Unlike other courses where the emphasis is on teaching the topic, this course focuses on strengthening the basics and then moving forward with the topic. Thanks a lot

par Nguyen T N L

18 sept. 2017

Good course with well-written teaching material and challenging assigments. Although there are certain hard parts its content, the lecture was good thanks to the well-guiding and nice Professor. I appreciate the course and hope to apply the knowledge learnt in my real work.

par Vishesh A

21 nov. 2020

Excellent content and delivery by the professor. Starts slow and picks up rapidly with loads of hands-on practice using excel on real life examples. Covers many interesting concepts like brand value, CLV, AB Testing regression, complete with their mathematical implications.

par Saransh V

14 juil. 2020

I am very thankful to the instructor for delivering this course in very effective way and especially for making the statistical part easier for everyone. I am very glad that i completed this course and I hope the knowledge gained through this course help me in near future.

par Chanse W

26 juil. 2018

A professor that makes the class fun and interesting, and an enjoyable subject make this course a great one. Not only did I learn some valuable and real world skills in this course, I also am able to leverage it in in future work that I undertake. I certainly recommend it!

par AVIJIT J

7 nov. 2020

A grate presentation, however the DOE part required to be more clarification. It would be even better if there is a lecture of residual analysis to diagnosis regression. Other quantitative methods like conjoined analysis, multi dimensional scalling etc may be introduced.

par Min T 1

22 nov. 2020

really nice and a lot of interesting, i learn 2 programs in Coursera and this program is well structured like brainstorming quizzes and creating polls to take back memories and peer grading is also really organized and the course contents are also really nice. Thank you,

par Beena

8 août 2020

This course provides wonderful information about all kind of market promotions going around us and how we perceive them. It was full of learning with some exciting assignments which would make sure you have a clear idea of what you are studying. Great experience overall.

par Himanshu K

22 juin 2020

The concepts, which if read through a book would've been boring, were excellently made simpler and much more interesting. The explanation and engagement were fantastic. Will continue to finish my vegetables!!!! Thanks a lot, Prof. Rajkumar for such an interesting course.

par Jose L L

16 avr. 2020

Super enjoyed the course. The teacher was enthusiastics and helpful. The Tests and examples we're not too easy and not too difficult. It was the right type of challenge. What I really liked was the usage of Financial and Marketing concepts into data. Great for beginners!

par Abhishek K

12 juin 2020

The whole course is taught in a very easy to understand language. I wish to humbly thank Prof Rajkumar for explaining the concepts, the slides, notes and quizzes. Every part of this course is designed to enhance the knowledge and appreciate marketing process even more.

par Sanket P

30 août 2020

Extremely superb coach guide Mr Raj,and very well course content.The course also has some trending techniques along with its execution. Besides these interviews from industry experts add cherry on the cake. Thanks Mr. Raj and team for this very well structured course.

par Carl K

26 juil. 2016

Course was well structured and well delivered. Just what I needed to refresh get an overview of current issues and practices. I enjoyed Raj's style, and thought the "squash" to prepare us for the harder parts, was great. I would gladly take another one of his courses.

par Diana B

22 mai 2020

I absolutely loved this course and found it extremely valuable. Raj is a fantastic presenter, and the quizzes are challenging and useful. I have never been an analytical person, but after this course, I want to learn more and delve deeper into the process. Thank you!

par Milka C

21 nov. 2020

I learned a lot about marketing in this course, its very helpful and increase my experience. This course is very good to everyone that want to improve skills about marketing analytics. Sorry if my English Language not good, but thank you very much for the course^^

par Nikhil S

13 juin 2020

Over the period of 5 weeks, the course picks 5 fundamental concepts of marketing and discusses it in detail. The best part is the emphasis on numericals which helps us to understand the application of the concepts with respect to sales numbers, revenues and costs.

par Jaime B G

6 mai 2020

Great course overall, hard metrics made simple by the professor, which is really appreciated. The only issue I had was with the audio, it sounds terrific sometimes, the voice of the professor can suddenly break and may you rest in pepperonis if you had headphones.

par Anne C S

3 mars 2019

Very informative! Had to go over some videos a couple of times, especially when there were some equations involved. Professor is great and very engaging, quizzes and assignments really measured for understanding. Real case studies and examples. Highly recommended!

par Phuong N

4 mai 2020

Good blending of theory and exercises helps a lot with deep understanding of the concepts taught.

The Professor's explanation is very clear and easy to follow (partly thanks to the vegetables!). I find the course's content very interesting and useful. Thank you!

par Abhishek B

22 févr. 2018

Pretty good course. The professor is extremely good at explaining difficult concepts with great ease. My second class by this professor after having attended a Darden offline class in Mumbai in November'17. Looking forward to more interaction with the professor.

par Yelyzaveta S

7 août 2020

The course is easy to follow and does not require any specific knowledge to be able to score high. Still, the videos and activities are relevant and interesting. I do recommend this course for those who want to get their first insights into marketing analysis.

par Andhika W S

28 juin 2020

This is a basic introduction to get to know about Marketing Analytics. It has a lot of statistics and numbers but it should be fine as long as you can keep up with the reading and calculation. Coursera is good place to learn and I really appreciate it. Thanks

par Khaldoon D

22 mai 2020

This course is amazing. I really how the instructor explained the concepts, which made things understandable and useful. As a computer scientist, I gained many ideas and I feel that I can pursue new research directions. Thank you for this great opportunity!