Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

4.7
étoiles
6,150 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis

AG

10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrer par :

351 - 375 sur 1,768 Avis pour Analyse marketing

par Raj P

30 juil. 2020

par Sreejith M

10 mai 2020

par Ketan R

14 sept. 2020

par DEVINA D P

18 juin 2020

par Sumuncharee

15 mai 2020

par Ashutosh s

5 mai 2020

par Deleted A

16 juin 2020

par AL N V

22 mai 2020

par DR. S J

27 juin 2020

par Muhammad A A

23 juin 2020

par Nikhil H

13 juin 2020

par Sidra J

12 mai 2019

par Fariduzzaman s

25 juin 2020

par TANMOY C

26 avr. 2020

par Ikram D

22 avr. 2020

par Angela M

8 nov. 2019

par Yuan Z

16 sept. 2020

par Sagarsingh C

7 juin 2020

par Vikrant B

2 mai 2020

par Kushal D

29 avr. 2020

par Johannes G A B

5 avr. 2020

par Sung-Chang C

28 nov. 2016

par Edward S

4 août 2022

par Ankur A

24 mai 2020

par gesh K

29 avr. 2020