Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,242 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrer par :

1651 - 1675 sur 1,780 Avis pour Analyse marketing

par nikhil h

28 oct. 2020

really good course

par Deleted A

21 oct. 2020

Have not completed

par L3MNXO

2 sept. 2020

good one for sure

par Aditi S

10 mai 2020

Awesome loved it!

par Jorge P

4 janv. 2017

Excellent teacher

par Gokul R

29 août 2020

It's really good

par SAIF E

30 mai 2020

very good couese

par Yinghui L

2 mai 2020


par Phitcha P

1 mai 2020


par Joram W

12 nov. 2020

amazing course

par Anjali

8 oct. 2020

It was amazing

par Muhammad F

20 mai 2020

Squash time :D

par Cyril K

4 janv. 2021


par Siddhant B

21 avr. 2020


par Luis H M R S

27 août 2018

Good Course.

par Snehil P

25 août 2020

good course

par Somesh M

15 juil. 2020


par Ammar A

4 juil. 2020

thank you



par sourabh

18 juin 2020

Nice course

par suraj

3 mai 2020

good course

par Mohamed I

8 sept. 2021

It is good

par Lê T U H

22 mai 2020

I like it!

par 肖夏

1 mai 2020


par robinmourik

21 nov. 2019

good one

par Francisco A M M

12 nov. 2020