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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,243 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1626 - 1650 sur 1,780 Avis pour Analyse marketing

par Dr. G G

19 juil. 2020

Good and Interesting Course....

par Prachi B

25 juin 2020

good explanation in the videos.

par Jayshree R

29 mai 2020

A really very intuitive course.

par Anubhav T

6 juil. 2020






par Team G A A A

2 juil. 2020

Very informative, very useful.

par rajat b

29 avr. 2020

Amazing Course for a Beginner.

par bavneet k

26 avr. 2021

Amazing course, quite helpful

par Lanie T

27 juin 2020

very helpful I learned a lot.

par Aparna K

5 févr. 2016

A perfect practical package!


15 mai 2020

nice details & good content

par Md. A R N

22 août 2020

Very well designed course.

par R M k

24 juin 2020

good course,Learned a lot


1 juin 2020

thank you for this course

par Paramveer S B

30 juin 2020

thanks for your support.

par Abhiman S

29 mai 2020

Tedious but interesting.

par Santosh B

15 mai 2020

thnks for ur support sir

par S A

31 mai 2020


Good intersting course

par Devkant K

9 mai 2020

Very Interesting Course

par jayesh b

19 avr. 2020

Where is my certificate


12 mai 2020


par Amirhosein R S

12 avr. 2021

It is a useful course

par Anku P

6 mai 2020

Great starter course!

par Ayushman s

14 déc. 2021

accent was not clear

par Sagar H V

9 janv. 2019

Enjoyed the course.


10 juil. 2021

Outstanding course