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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,242 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1601 - 1625 sur 1,780 Avis pour Analyse marketing

par Denish N P

4 sept. 2020

Learned a lot about marketing analytics, thanks!

par Aishwarya L R

26 oct. 2019

Good start for the ocean on Marketing Analytics!

par Juan P A

9 janv. 2016

Was good... I would like to see more "Analytics"

par anshul a

1 oct. 2020

This course is really amazing and mind blowing.

par Cristina Z

10 juin 2017

Very easy introduction to marketing analytics.


7 oct. 2020

teach so fast and don't have PDF for learning


22 juin 2020


par Lauran H

4 avr. 2016

Excellent overview class! Highly recommend!

par Kaiquan M

24 mai 2020

good introduction to marketing analytics

par Safi A Y

7 mai 2020

Effective course but difficult content.

par avaneesh k

28 avr. 2019

More content would be more beneficial.

par Bansi J M

21 janv. 2021

Really learnt a lot from this course.

par Wipawan S

24 avr. 2020

This is very useful course. Thank you

par Jaison M

13 avr. 2020

Very good course . thanks to Raj Sir

par Rakhul N

28 août 2019

Good Beginners course For Marketers!

par Hemanth R K

6 févr. 2019

A good course on marketing analytics

par Arnab G

7 juin 2018

nice course explained in simple way

par Amber R

28 mars 2021

It was best experience of my life.

par Khammamettu N K

7 août 2020

very informative , good instructor

par Supraja U

25 juin 2020

great course. Very well explained.

par Abhinav M

24 oct. 2018

The concepts were well explained.

par pranay c

13 janv. 2016

Good Topics and learnt the unkwon

par moqim h

27 juil. 2020

Very good course and instructore

par smriti s

4 juin 2020

the course is good for beginners

par Syed M M G

22 janv. 2016

Material could be more detailed.