Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,225 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filtrer par :

51 - 75 sur 1,776 Avis pour Analyse marketing

par Aditya S

27 juil. 2020

par Erica P

25 juin 2020

par Lisa D W

8 mars 2020

par harshit a

28 mai 2020

par Mark R

24 août 2016

par Devanand

21 août 2016

par O.R P R

28 août 2020

par Lim X R

19 déc. 2020

par Angela L M

21 mai 2020

par Abdul A B

25 juil. 2020

par Vipin K M

19 avr. 2020

par Waqas A A

6 nov. 2018

par Siddharth S

9 sept. 2019

par Vivek J

10 janv. 2017

par Mohd S Z

17 avr. 2020

par Kinza F

16 juin 2020

par C S V P

21 juin 2020

par Aabid A S

23 mai 2021

par Iñaki A L M

9 janv. 2020

par Maurice K O

18 juin 2020

par Geet P

13 févr. 2018

par aBy L

18 mai 2020


10 nov. 2018

par Demagh M E A

22 mai 2020


19 mai 2019