Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

4.7
étoiles
6,225 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis

AG

10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrer par :

26 - 50 sur 1,776 Avis pour Analyse marketing

par Nilesh B

30 avr. 2020

par Rehenuma T

21 mai 2020

par Dhiman D

11 juin 2020

par Benjamín E O

28 déc. 2020

par Trina L

24 mai 2020

par Shilpa A

10 avr. 2020

par Sayed S M

9 mai 2020

par Yogi H C

2 déc. 2020

par Carlos M

3 janv. 2021

par ED C A

22 oct. 2020

par Samira R

20 juin 2020

par Nur Z

7 août 2020

par Priyank J

23 janv. 2022

par Will H

21 déc. 2020

par Hrishikesh P

10 mai 2020

par Mai-Anh V

16 sept. 2020

par Mostafa E A E

14 mai 2020

par Marcello D F

9 mai 2020

par Ximena B

18 mai 2020

par Aaryan R

9 déc. 2020

par Steven M

23 juil. 2020

par Corina

9 juin 2020

par Burhanuddin N

24 nov. 2020

par KORRA M

2 janv. 2022

par Gamming H

30 oct. 2020