Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,223 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filtrer par :

226 - 250 sur 1,776 Avis pour Analyse marketing

par Akshat A

15 avr. 2020

par Siddharth S

29 déc. 2018

par Jorge P

21 août 2017

par Maher A M A

15 févr. 2022

par divya j

27 mai 2020

par Sanjeev K

26 avr. 2020

par Belouche O

3 avr. 2020

par S A

25 déc. 2020

par Natalia K

10 févr. 2018

par Prathamesh S

22 août 2020

par Abhimanyu k

19 juin 2020

par Andrea R

23 mai 2020

par Sreejith N

31 mai 2020

par Shalini

14 mai 2020

par Vivek S

13 juil. 2020

par Naima N S

27 mai 2020


12 mai 2020


1 mai 2020

par Ilona S

18 oct. 2021

par Naphatsorn D

2 juil. 2020

par Karthik O

22 mai 2020

par Anna-Sophie G

13 mai 2021

par Wong H Y

23 août 2022

par Noah B

28 déc. 2015

par Ramil N

30 nov. 2020