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Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

4.7
étoiles
6,101 évaluations
1,749 avis

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis

SW

7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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201 - 225 sur 1,746 Avis pour Analyse marketing

par Karina G C

18 mai 2022

Me gusto la manera como relaciona los temas del curso con la vida diaria, necesariamente se necesita saber y aprender muchos datos para poder enfrentarnos en temas de Negocios, y vaya que si lo aprendi de aqui !

Gracias !!

par Aurelia R D

2 août 2020

Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!

par Bagas C N

5 juil. 2020

It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.

par cindy b

1 juin 2020

Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.

par Arpit S

28 août 2020

Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.

par Maxim K

6 juil. 2016

Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!

par Apurv A

29 avr. 2020

I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts

par Maleah M

3 avr. 2019

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

par SOUMYA S

25 avr. 2020

It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.

par Stuti S

29 mai 2020

It was the best experience of studying online. learning about Marketing Analytics was beneficial.

I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.

par dio H

27 août 2020

This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b

par Khushi T

1 mai 2020

A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.

par ATSAWADET R

14 mai 2020

It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.

par Charchit S

17 avr. 2020

Hi Team Coursera!

This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.

Thanks,

Charchit

par Sandeep K

29 avr. 2020

Good course for beginners and nice way to explain the fundamentals by Mentor.

Thanks to team cursera for their valuable inputs.

Big thanks for our mentor as their videos helps me catalyst in learning new concepts.

par Shashank B

26 juil. 2020

Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera

par yepin S

30 déc. 2020

This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.

I really like this professor, he made it easy to understand every single difficult points.

That's really awesome!

par Krishnamurthy S

14 mai 2020

A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.

par Mehdi A

26 déc. 2020

that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.

par Hitesh G

10 avr. 2020

This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.

par TEJAS P

12 mai 2020

Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.

par Chandra M

20 déc. 2017

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

par Aizat B M J

17 juin 2020

A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.

par Akshat A

15 avr. 2020

The course is very good, help me understand many new things.

Raj sir is fantastic and explained the things smoothly with very good examples

thank you so much for giving me this opportunity to learn from you.