7 mai 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
10 mai 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
par Abhishek B•
22 févr. 2018
Pretty good course. The professor is extremely good at explaining difficult concepts with great ease. My second class by this professor after having attended a Darden offline class in Mumbai in November'17. Looking forward to more interaction with the professor.
par Yelyzaveta S•
7 août 2020
The course is easy to follow and does not require any specific knowledge to be able to score high. Still, the videos and activities are relevant and interesting. I do recommend this course for those who want to get their first insights into marketing analysis.
par Andhika W S•
28 juin 2020
This is a basic introduction to get to know about Marketing Analytics. It has a lot of statistics and numbers but it should be fine as long as you can keep up with the reading and calculation. Coursera is good place to learn and I really appreciate it. Thanks
par Khaldoon D•
22 mai 2020
This course is amazing. I really how the instructor explained the concepts, which made things understandable and useful. As a computer scientist, I gained many ideas and I feel that I can pursue new research directions. Thank you for this great opportunity!
16 mai 2020
the course is very nicely made sometimes funny sometimes serious, it never lets you gets bored. Also there are quizzes in between each video so that you do not get distracted. Honestly i felt this course would be boring but it turned out just the opposite.
par Lisa L•
4 janv. 2018
Easy to follow, humorous speech, keeping updated materials. It's been a pleasure taking this course, though in total it took me almost a year to finish it finally. I can understand better about the marketing and how to estimate the marketing decisions now.
par Kanwal S•
14 juil. 2021
Great course, Coursera provides wonderful opportunity for analytics learners through the course. I am very thankful to coursera team for Well designed course packed with assignments. Just Loved every lessons of the course. once againThank you Coursera.
par Vijay R•
28 juin 2020
Just awesome, great content taught by brilliant instructor Rajkumar Venkatesan sir. From marketing basics to marketing experiments, from CLV to regressions each topic and module was well structured and elaborated. Thoroughly enjoyed the journey.
par Jitesh G•
27 mai 2020
Its a wonderful certification course gives you detailed knowledge of MARKETING ANALYTICS. Its make you clear how you can be a marketing analytics by using various market experiments and helps you to learn consumer behaviour with some beautiful techniques.
par Muhammad A•
21 juin 2020
It is a very interesting course and it covers all topics that one should have knowledge about. Through this course, I have learned not only Marketing Analytics terms but much deeper meaning of the Marketing Analytics which I always wanted to understand.
par Donny J C•
5 août 2020
As someone who does not major in Marketing or Economics, this course is really valuable since it is really organized and teach us from the concept, practical approach, to the interpretation of the outcomes. Thank you Mr. Raj for sharing your knowledge!
par YULIA A•
15 mai 2020
I felt like some parts were missed because the professor was trying to cut his usual syllabus to accommodate the time frame of the online course, but an overall pretty great explanation. I especially appreciated the interviews at the end of the course.
par Hani K•
5 juin 2020
I really appreciate the efforts made in this course. The course was very helpful for me as Executive manager have an MBA, because it provides me a practical tools in marketing to improve my company marketing processes and to achieve the company goals.
par KAVIKONDALA S S•
23 mai 2020
Instructor is really smart in depicting the ideations which are pragmatic in nature and pure related to marketing. The best Instructor i have seen and MA being my first course, its really interesting and played with numericals with the help of squash.
par Lim J H G•
9 juil. 2020
Really enjoyed myself through out the course! It was exactly what I expected, if not more, with calculations involved but certainly useful in helping me understand the concepts. Great for beginners and those who are interested in marketing analytics.
par Natalia B•
24 mai 2020
I really enjoyed taking this course. It gave me a lot of new knowledge of marketing analytics, tools for measuring advertising campaign effect, building a brand pyramid and other useful practices. Thanks to the professor and the team for this course.
par ABHAY G•
9 mai 2020
This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.
I really recommend this course to all of you who want to learn this.
par Karanjit S•
19 août 2020
Awesome course.. Thanks to Raj Sir for his superb teaching to make us understand all the concepts in Marketing Analytics.Thanks to Coursera team for providing us wonderful opportunity to learn new concepts and enhance our knowledge. Best wishes.
par Rushikumar R A•
15 juil. 2020
This is one of the best courses i've ever done.It is made sure that very deep and difficult concepts are not taught and at the same time the essential and usable matter is provided.Everyone should give it a try be it a beginner or intermediate.
par Olayinka S O•
10 mai 2020
I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.
par Christian C•
20 avr. 2020
Me gustó mucho!. La explicación era clara y dirigida al nivel que corresponde. Fue dinámico, ya que incluía partes teorías bien detalladas, actividades por hacer y la calificación entre los propios estudiantes. Muchas gracias por la oportunidad
15 juin 2017
Great overview of marketing analytics topics. The M=materials are comprehensive and useful and the presentations easy to follow. I like presenter's style and I think he stroke a right balance between technical details and limited amount of time
par Surya b•
6 mai 2020
i thoughly enjoyed the process . it was learning marketing analytics . am taking with me lot of information regarding brand personality , brand architectuure , customer life time value , and regression analysis also the marketing experiments
par Xiuyan L•
5 juin 2020
This course is suitable for marketing
beginner since I learned some technical skills in marketing analysis. Besides, the tutor uses practical and interesting cases to illustrate theories. In conclusion, I really recommend this course to you.
par Ritesh P S•
22 mai 2020
This course actually offers a lot to learn for beginners. I've gradually developed the interest in this field after such a knowledge enhancing course. Thanks to Raj Sir for making this online course interactive and interesting. Great job :)