Chevron Left
Retour à Analyse marketing

Avis et commentaires pour d'étudiants pour Analyse marketing par Université de Virginie

6,150 évaluations

À propos du cours

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Meilleurs avis


7 mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filtrer par :

251 - 275 sur 1,767 Avis pour Analyse marketing

par adyasha p

12 juin 2020

par Nishant G

21 mai 2020

par Shubham C

14 mai 2020

par Vivek R

24 avr. 2020

par Taufan D

13 mars 2021

par MD A S

5 juil. 2020

par 14 P

21 juin 2020

par cherry p

4 juin 2020

par S L R

12 juin 2020

par Monushree G

27 mai 2020

par bandarupally r

23 juil. 2020

par Victor C

12 juin 2020

par Amitabh S

10 sept. 2020

par Adebowale O

15 avr. 2020

par Holly

25 avr. 2018

par Eisya E

20 mai 2020

par Luca M

17 mai 2020

par Pooja K

2 mai 2020

par Asthsgarg

18 juin 2020

par Gladys C

15 mai 2020


22 avr. 2020

par Himanshu R

3 juil. 2020

par Chin M

4 nov. 2020

par Andriana P C

27 juil. 2020

par Ranel C

9 juin 2020