Revenue Premium as a Measure of Brand Equity

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From the course by University of Virginia
Marketing Analytics
514 ratings
University of Virginia

Marketing Analytics

514 ratings
From the lesson
Metrics for Measuring Brand Assets

Meet the Instructors

  • Rajkumar Venkatesan
    Rajkumar Venkatesan
    Ronald Trzcinski Professor of Business Administration
    Darden School of Business