Developing Brand Architecture

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Skills You'll Learn

Marketing Experiments, Brand Equity, Customer Lifetime Value, Marketing Analytics, Regression Analysis

Reviews

4.7 (6,342 ratings)

  • 5 stars
    75.24%
  • 4 stars
    19.23%
  • 3 stars
    2.88%
  • 2 stars
    0.88%
  • 1 star
    1.75%

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

From the lesson

Metrics for Measuring Brand Assets

Taught By

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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